Monetization

Philosophy: Respectful F2P

Merge Mechs is fully playable without spending money. Purchases should feel like value and convenience, not mandatory gates. We earn revenue by respecting our players' time and money.

Revenue Streams

Energy Refills

Harvester fuel and deployment charges top-ups

Consumable IAP$0.99 - $4.99

Fusion Cores

Premium currency for rare mechs and cosmetics

Premium Currency$1.99 - $19.99

Battle Pass

Seasonal content track with exclusive rewards

Subscription$9.99/month

Cosmetic Skins

Mech paint jobs and cockpit customizations

Vanity IAP$2.99 - $7.99

Ad Removal

Remove optional reward ads permanently

One-time IAP$4.99

Monetization Guardrails

No Pay-to-Win

All mechs available through gameplay. Purchases only accelerate progress.

No Loot Boxes

Direct purchases only. Players know exactly what they're buying.

Generous Energy

Base energy regeneration supports meaningful play sessions.

Opt-In Ads

Rewarded video ads are optional bonuses, never forced.

Pack Concepts

Starter Pack

$4.99

First purchase discount for new commanders

T3 Assault Mech
500 Fusion Cores
24h Energy Boost
60% off regular price

Commander Pack

$9.99

Premium currency bundle with exclusive cosmetic

1200 Fusion Cores
Elite Commander Skin
Rare Cockpit Decal
30% bonus cores

Season Pass

$9.99

Monthly content track with 50+ tiers of rewards

Exclusive Mechs
Premium Skins
Fusion Core Bonuses
XP Multipliers
Premium track access

Salvage Market & Requisitions Shop

Salvage Market

Players can salvage any grid item for Alloy currency. This creates a meaningful choice: keep items for merging or convert to purchasing power.

  • • Higher tier items = more Alloy
  • • Special events offer bonus salvage rates
  • • Premium players get salvage preview tooltips

Requisitions Shop

Spend Alloy on harvesters, grid expansions, and efficiency upgrades. Core progression system for the automation layer.

  • • New harvester types and variants
  • • Fabrication grid size increases
  • • Collection speed and capacity upgrades

Revenue Targets

$0.85

ARPDAU

Average revenue per daily active user

35%

Day 7 Retention

Players returning after one week

12%

Day 30 Retention

Players still active after one month

8%

Conversion Rate

Non-paying to paying user conversion

$42

LTV

Lifetime value per user

Ad Strategy

Opt-In Rewarded Ads Only

Ad Opportunities

  • 2x Liberation Energy: Double energy gains for 30 minutes
  • Extra Salvage: Bonus scrap drops after harvester collection
  • Instant Merge: Skip merge timers for special events
  • Harvester Boost: 2x collection speed for all harvesters
  • Daily Bonuses: Extra Fusion Cores in daily rewards

Player Experience

  • • Players always choose when to watch ads
  • • Clear value proposition before viewing
  • • Never interrupt core gameplay flow
  • • Premium players can disable ad offers

Business Model Summary

Player-First

Every monetization decision prioritizes long-term player satisfaction over short-term revenue. Happy players spend more over time.

Value-Driven

Purchases provide clear, immediate value. No gambling mechanics, no artificial scarcity, no predatory tactics.

Sustainable Growth

Build a loyal player base that grows organically through word-of-mouth and genuine enjoyment, not aggressive acquisition.